Aesthetic Centers of Excellence Support Products

Aesthetic Centers of Excellence products help streamline your patient intake, conversion, and sales process. Improve patient documentation. Maximize your marketing and advertising ROI. Make an impact in your market area with our customized, comprehensive media guide. Our advanced sales training manual will turn your staff into an aesthetic sales dynamo. All of our manuals, documents, and guides are included free with our standard consulting engagement, or are available for separate purchase. Our support products are all customized for your specific practice and market area. They come complete with your practice information, logos and artwork.

Note: All products are customized for your practice and included, free, with our standard consulting engagement. If purchasing separately, an A.C.E. representative will conduct a detailed interview regarding your practice prior to fulfillment of your product purchase. 

A.C.E. Clinical Training Manual and Guide

A.C.E. offers the best and most comprehensive clinical training manual available, period.
Now available in our exclusive clinical training guide, you will learn exactly what your technology is doing during treatment. The physics behind the therapy. Laser and light energy tissue interaction. Skin typing. Selective photothermolysis theory. Treatment goals and endpoints. What your technology can and can not do. And so much more. Also detailed is how to discuss and relay this information in an understandable way to prospective patients. $2,968 (free, with our standard consulting engagement.)

A.C.E. Sales Training Manual and Guide

Aesthetics is a sales business. This is the fundamental reason that many businesses in this market segment fail. Having the right technology, facility, and staff, are only a small part of the equation. The single most important thing to realize is that this business is about selling. Technology, facility, and staff assure outcomes, but sales skills assure patients. No Patients = No Outcomes. The exclusive A.C.E. sales training manual is the most comprehensive training manual available anywhere, period.
From your first patient communication to the follow up after treatments, each step of the process is distilled and optimized for sales advantage and patient comfort.

The Sales Training topics include: Phone etiquette and sales skills, casual and comfortable patient introduction to your new services, introduction to the concept of “The Long Boring Story”, training staff with patient contact to politely (yet suggestively) sell and offer services, how to breach the subject with patients in a non-offensive way, how to justify your entry into the aesthetic marketplace to patients and callers, how to deflect pricing questions naturally, how to price your procedures according to your local market while maintaining your price point, how to set up patient finance options, tips on staff demeanor and attitude, how and when to ask for payment, the proper way to obtain referrals, and how to ensure happy patients. $4,468 (free, with our standard consulting engagement.)

A.C.E. Technology Training Manual and Guide

In today’s crowded aesthetic marketplace, it’s not enough to know all about your technology and services. You need to know what else is out there. What are your competitors offering? How do their therapies differ from yours? Are theirs better? Are yours better? Why? How? Popular women’s media outlets are daily espousing some new technology or therapy. How do you assure your customers that what you offer is the best? A deep understanding of technology enables you to answer these and any questions regarding competing and emerging therapies.

The exclusive A.C.E. Technology Training Manual and Guide empowers you with a broad knowledge of devices and technologies. Beginning with the most basic laser physics utilizing the absorption curve and continuing with understanding the attributes and disadvantages of competing devices. In addition, your A.C.E. Technology Training Manual and Guide will offer tips on how to travel to every single competitor in your local market and secret shop them to learn specifically what they are saying and how they explain their technology. Armed with this information, your A.C.E. Technology Training Manual and Guide will help you craft a technology presentation that will clearly show the benefits and advantages of your technology and services. $2,468 (free, with our standard consulting engagement.)

A.C.E. Operations Manual and Guide

A customized A.C.E. Operations Manual includes procedures and systems guidelines as well as all customized sales tools. $3,460 (free, with our standard consulting engagement.)

A.C.E. Media Guide

This comprehensive guide includes a unique media outreach plan as well as information on how to get exposure to local media outlets for free. $1,768 (free, with our standard consulting engagement.)

A.C.E. Marketing Guide

This customized guide includes all necessary and appropriate marketing pieces. Whether it’s print, billboard, radio, or TV, this guide includes everything you need to get your message out. $4,168 (free, with our standard consulting engagement.)

A.C.E. Documents Suite

The complete office suite includes time-tested industry-specific documentation, completely customized to your practice. Intake forms, consents, legal releases, over 20 specific documents and forms. Don’t leave yourself exposed. Achieve peace of mind and confidence with the exclusive A.C.E. Documents Suite. $3,768 (free, with our standard consulting engagement.)